Sleeves and cloths collection
for glasses, fully customized
Soft sleeves and cleaning cloths for Alain Afflelou
Client
Founded in 1972, Alain Afflelou is one of the leading European franchisors of Optical and Hearing Aid products, present in 19 countries with 1,418 stores.
Problem
Alain Afflelou is looking to create a small collection of sustainable and planet-conscious soft sleeves to offer and sell in their stores.
Arpe's Solution
for Alain Afflelou
From Arpe we offer sustainable and multifunctional soft sleeves made of recycled material, in five different designs, together with matching cleaning cloths to sell separately. An Arpe x Alain Afflelou tailor-made collection.
Processes
Sleeves
Alain Afflelou chooses our universal case 7,5x18cm with an elastic band closure, adaptable to any kind of glasses. Made with rPET post-consumer microfiber, they are super soft and take up little space, in addition to having the double function of protecting and cleaning. Our creative team works together with Alain Afflelou to design 5 different models of their choice and create their personalized collection.
Cloths
We suggest to complement their soft sleeves with a matching cleaning cloth, both in design and material. So, from the 7 sizes we have, they choose the 30x30cm with rounded ends, a very useful size for glasses as well as for any other screen or delicate surface. These are digitally printed with the same prints and patterns as the sleeves.
Label
Designed to be sold individually, we also take care of the packaging of both products. Thus, each one is packaged in a polypropylene plastic bag made of 70% recycled material and 100% recyclable, and a small cardboard, also recycled and recyclable, with all the information. Both items come from local companies at km0.
Logistic
From Arpe we take care of the distribution and logistics to the more than 80 Alain Afflelou stores all over Spain. A service that we offer to any point in Europe. Thanks to the materials and designs of our products, they take up little space and require less CO2 when transported, since they can fit a lot of them in the same trip.
